意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。; B; }) O. J% [' V4 ?
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这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。* H( l1 K9 l O8 Y2 w+ a) m ?
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意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。 3 V* s& |3 L/ p+ F8 p# T. V& G/ V. w2 v6 v6 t. D
但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。$ F( F* \7 X5 m" j, f
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Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.' a* ^. @0 C! t; ]8 z( C
' |% b0 {% o" \, J6 {At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports. : i, F' C5 X# w- _/ ? " B M& c; h" a, p( C2 W N9 NIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert. % \; E9 ~$ @/ V5 M, {0 k K* T, d( e1 B0 A
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.. L, @" L6 W2 N) a
% i5 ?8 J( k7 Y5 L: R4 u“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.” ' d; s. X/ ^. ]* X+ Z6 A" a+ p9 }! ?, m+ N/ _
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.
