意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。 0 i" R% G! J# @( B' D4 }0 P 1 ?. I7 e/ T! }5 n Z- R+ p 这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。 & u/ `6 C1 x7 G0 @ O- Q; E) W2 P' E* h 意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。+ {' j) r' o4 z: N
# J; ]# }! U9 a/ p 但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。 , j6 ?1 x0 K2 Z/ z# p" ]1 K2 X; z3 ?) N- x/ ^
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola. R& H" m* Q) J; t; _& q: ~ % S3 O3 K8 j1 |% bAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports. , {% W& t: }; F9 K; M* z 7 F5 }1 B* D- z; d6 |8 N4 AIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.# \+ @' N( l! ^! m' w) @6 W+ `0 j2 Q
! [! X. k- h" Z# S* o2 E5 |Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.( u5 J# W6 N9 [2 |* B( Q& p0 \6 u
8 Z" L7 \; ?5 L% E“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”% ~5 f) N* g; B6 q
9 ` ^2 x* t1 Y; H6 i; h9 \$ vBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.
