意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面,梵蒂冈教廷看了并没意见,反倒引起了可口可乐公司不满。# R. q1 F1 b8 e9 g) H( d
; i) u2 |- I* e) R 这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况,传教期间,他在沙漠遇上男主角福特,还喝了罐装可口可乐。 p, e3 T. s0 b7 [5 K
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意大利可口乐公司看到影片后,去函投诉,指不能接受电影公司未经授权使用其旗下品牌。% b3 W0 z3 t3 Z4 W$ q
B9 n& I& o1 b% E 但该电影导演马拉蓬蒂说,这部电影在梵蒂冈上映时颇获好评,耶稣喝可乐一幕亦没引起教廷反感,并说电影凸显了耶稣是历来最伟大的传道人,可口可乐公司的反应让他难以理解。% ~. j* {6 d) ~2 |3 ]6 [2 M
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Jesus could turn water into wine, but he certainly didn't drink Coca-Cola. % f e; ^7 Z8 B# g7 @, B 2 E0 f. a7 f$ ~5 i/ ]* J; yAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports. 8 Z6 Q" p N3 b( Z* v ! B5 g3 V( f( n4 u9 p S* MIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert. 8 r0 O. U" e. q$ Y " n7 R9 h; K$ J" x7 ~Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous. . `0 A/ [* V0 P+ @( ]% S: ^ ! X; T: G5 [0 t1 r! |+ C. J" M+ K“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.” ; b c" |% O3 |; N% F ! J" t: y$ v6 A+ ABut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.