意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。) }1 t5 X2 B) s {8 I; z5 w! S: [& r
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这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。4 C8 _) T- _- X: c: x7 I- I
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意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。 ! |+ f. Q, ?( G8 b" e, U , ~6 e H, k# m, K% @# s 但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。 ) m5 v- s j9 F# n8 e% T3 X+ l8 W' N! q
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola. ' u! T/ V& k3 P- y( T0 @3 {2 K O( C+ y+ c
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports. - W; k7 L( `+ d' Q! N: q) p " a9 g$ Q \; R# bIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.0 h4 o1 R/ S2 Z1 Y1 o# T/ N
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Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous. - j: k y2 M9 I% ~7 Q9 w. {' s% X Z& {
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.” " f* J, J6 d( t4 V* h2 G+ c- p7 }; o1 k$ x0 W
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.
