' g4 F( Y% w! z8 Y- M 意大利可口乐公司看到影片后,去函投诉,指不能接受电影公司未经授权使用其旗下品牌。 b5 {* c% U8 t& k4 C
0 n6 |* A5 f/ n; ]" b 但该电影导演马拉蓬蒂说,这部电影在梵蒂冈上映时颇获好评,耶稣喝可乐一幕亦没引起教廷反感,并说电影凸显了耶稣是历来最伟大的传道人,可口可乐公司的反应让他难以理解。/ A" i" q: o2 o* @" ]7 m
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Jesus could turn water into wine, but he certainly didn't drink Coca-Cola. 5 m. {( \0 h" ^, d* t! @! n/ Y Z8 \2 Y& d! u( U) s
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports. 1 Y3 r+ u& ~/ u( ]5 j* ?2 b4 t# M) _* X. H5 U* Z
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.# Y3 w! f7 D$ r$ y
, c% Q6 o5 b9 p0 o: HCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.$ x* D4 W G1 Y @( e4 i6 i
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“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”; N+ _( @* Z! Z- Z7 W# N
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.