意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面,梵蒂冈教廷看了并没意见,反倒引起了可口可乐公司不满。8 A4 R& L/ D1 M3 t
3 ^% P, ]7 ^% s: E3 h. T
这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况,传教期间,他在沙漠遇上男主角福特,还喝了罐装可口可乐。3 ~3 Q' p" x4 j1 l
) q6 L( T3 s8 K1 g7 b( u7 T h0 } 意大利可口乐公司看到影片后,去函投诉,指不能接受电影公司未经授权使用其旗下品牌。5 w& @, T/ ~& l' t. j) @ @
7 \; {0 m1 v" ^! w/ C# u
但该电影导演马拉蓬蒂说,这部电影在梵蒂冈上映时颇获好评,耶稣喝可乐一幕亦没引起教廷反感,并说电影凸显了耶稣是历来最伟大的传道人,可口可乐公司的反应让他难以理解。' u ?. `# P6 G1 D3 V4 R) n
# X( d7 P; L- t0 {4 e' I( NJesus could turn water into wine, but he certainly didn't drink Coca-Cola.- A" }# Y% i; `9 Q5 C6 M9 D
+ Z9 G1 W' u4 `8 M6 |
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.6 B* k! D& B1 [2 N- U
) o; L) m- I6 d$ r0 Y2 f' ^
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.7 E! ?. @. O" w1 J. D" U
% a3 T, \2 q* i5 p- X8 w, UCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous. & M2 ~( f6 Y7 a$ A ! q. G, `6 T* w“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”& i% e* t; u* P" R+ P! v% t
5 q# Q0 L/ t& q4 }* S8 G/ q9 l$ m
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.