[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。/ I* e3 B) \; h6 T" x

# G* O2 T$ F; p8 a) h5 g2 I4 {人在德国 社区　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。www.csuchen.de8 [9 |+ [4 F. c, [7 X

5 I* t4 ^6 r4 @) u# Q6 `& h　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。  p- g0 Q. ]+ I/ q

9 L  J; S5 R- G' P4 x: K　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。# K$ @+ N7 G+ K* O/ E0 B5 V' j, o

  `% |2 u; V0 k6 N; y! h+ WJesus could turn water into wine, but he certainly didn't drink Coca-Cola.+ ~$ E/ c  f7 \
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At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.6 ~" O5 g7 w# b6 i
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In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.www.csuchen.de" Z/ z3 _: @. P; D/ _( r) Q' f2 n

" E7 P3 `1 J; ~Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.www.csuchen.de( z. ?- J# e. \" K& h  D- r
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“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.