[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。www.csuchen.de/ ~4 I1 ~" k. k& \6 X

: S, e  T7 }8 f' \9 |6 y7 @　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
$ B- j5 L# i' R) A! @
4 }" Q$ ?9 @: Z4 Z% ?　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。www.csuchen.de1 R3 n/ F# f* s7 y3 c" W. S( P
3 f6 v  }: ?+ H4 g( F# h3 ~
　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
7 Q. L4 ~$ I* D6 z- e! _4 C( x9 @( F5 z( V, `- t' _) K
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.
5 {! l. O* y! {5 E% c# Gwww.csuchen.de: X9 ]  ~: \) w4 |& D) J4 S! d
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
, Z* _6 x+ Z& M. j9 a人在德国 社区2 a$ Y7 ?7 y) w% j4 z# u
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.( K  Z4 d" O5 j' n

7 o' l* a, D- _& ~5 dCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
3 w8 M8 w4 A& T3 x. t人在德国 社区* G1 F. T8 U" J4 C' k
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”4 C" }' z" `# i" N7 A
www.csuchen.de  @) q6 w- j) s. B$ D/ _* ]7 T: G
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.