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Nyso Sewing Retailer Joann Goes Seamless With Nearly 200 Pct Jump In Omnichannel Sales
In the world of physical retail, finding a  stanley cup nz product to buy is rather straightforward: People go to stores, find something that suits their needs, pay for it and take it home.In an online retail world, the search and discovery process is vastly different, and merchants are competing for eyeballs 鈥?and conversions 鈥?in a much more dynamic setting. A well-stocked virtual store is nothing unless a consumer can find it, and the products it is selling on those virtual stor stanley cup e  stanley termos shelves.Today, merchants are faced with a different set of decisions, which go beyond a product and the merchandising of that product. Should they build out their own digital shops and use a variety of acquisition tactics to lure shoppers to their storefronts  Should they consider, instead, being a supplier on as many online marketplaces and social media sites as possible, in the hopes of capturing customers in a place, and context, where eyeballs already show up ready to search and buy That question, PingPong CEO Robert Chen told Karen Webster in a recent conversation with PYMNTS, isnt the right starting point. There is no one-size-fits-all question, since the answers will vary depending on what the seller is selling, and how that merchant should be thinking about satisfying customers most efficiently in a dynamic digital environment. In many cases, he noted, the answer isnt going to be an either/or, but a both/and. The trend is to co-exist,  he said.  There are a number of different models, and mixed models. Se Bjnd Andaria Taps Mastercard to Enhance Embedded Finance Solutions
The near-total proliferation of consumer mobile devices has led many retailers to a dangerous assumption: because shoppers are able to research and buy their products at any time, they want to and will do so around the clock. However, retailers who do away with concepts of targeted advertising in favor of carpet-bombing push notification approaches run the risk of fatiguing their shoppers at best and turning stanley cup  th stanley termos em into anti-brand activists at worst.That begs the question: Just when are consumers ready to use their mobile devices to shop  According to a study conducted by PayPal Canada and Ipsos, the answer is a frustratingly logical one: during their commutes.Ipsos and PayPal Canada found that 14 percent of Canadian commuters using public transit with Internet access through smartphones and tablets regularly research products and place orders during their trips to and from work. If 14 percent doesnt seem monumental enough, 76 percent of all customers surveyed said they  would consider buying a wide range of products if mobile shopping options were easily available.  About 45 percent of Ca stanley us nadas commuters travel between 30 minutes and an hour to get to and from work, and 33 percent spend more than an hour in transit daily. While this isnt the 24-hour-long engagement window that some retailers may still be grasping for, its still a dedicated period in which consumers are a relatively captive audience showing demonstrated interest in retail activities.Canadian commuters already sh