[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
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% E# Q; _. M- }9 M: ]　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。, c  A0 @/ x( z" U& I/ p4 G) D

9 Z! b, r& o& W* r人在德国 社区　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。) a$ k1 E) U/ _, S
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　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。www.csuchen.de( z& H- C6 _6 v8 |3 `- r5 ?

+ B1 y+ T$ N& e" X+ _0 Z& zwww.csuchen.deJesus could turn water into wine, but he certainly didn't drink Coca-Cola.人在德国 社区7 d$ J7 F* M+ S* @# W% y; A% K8 [
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At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.7 Q$ N1 s9 Q2 d' e. _

* }6 K' U9 v- q% r+ s+ A人在德国 社区In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.www.csuchen.de3 B3 T% X) R9 S$ x  V

  O. D8 P0 ?3 K人在德国 社区Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.1 G) s- Y3 K. u, ~
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“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
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  w& T  N% y, B( z; [% [人在德国 社区But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.