[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
( l8 X1 a! ?/ E+ @
$ Z! I5 P9 T  F& R: lwww.csuchen.de　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
+ n1 M3 ?) k' W; M7 A6 u/ i人在德国 社区  X! x8 x& ^. c6 H7 k7 u# b- [
　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
1 L: [9 l6 I+ A  u, v# ^人在德国 社区3 F2 A0 ?2 V2 J/ e" h
　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
+ |8 E% t, T' S" a7 N人在德国 社区7 K" s7 N! [% H  J/ C4 {' G
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.
( J% M, E- [( H5 ^, K
" g) j3 s8 p$ @  f4 H/ RAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.. G! s% F" M* ^7 r7 T4 y) J

; }, ]* c* U: D5 @* E1 C2 }In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.$ f* A' N1 ^0 f- O9 N, C

( i; }( e  e0 c* U# q6 v  |Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.' o9 D% u2 l1 B8 x" A. f
www.csuchen.de& [, p$ Q( g) P9 `7 _* c9 S
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
% K$ A. V! \# @www.csuchen.de. D7 ]4 l4 ?# z( f
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.