[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。" L7 w/ w# L* e/ [6 Y

; T) M, @, h. v9 Pwww.csuchen.de　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
  f# {% R4 X) Y4 \  o6 B) t/ Zwww.csuchen.de, v% Q* A; u4 S: [
　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。! q% R( }/ o/ ^# P

! z7 c' n- V+ F5 l, M0 a: E　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
( P, j; U# u1 m5 ]! v# [2 O2 y3 mwww.csuchen.de6 Q/ @3 k/ Y6 u
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.4 T* T' Q# L* C

! R  w' w9 Q" Q  G. K/ W( cAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
0 V& O' Q+ Q( P2 N. v1 m
" a% ^1 e3 Y& h+ m- \$ B  q" jIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
/ `1 `: |6 o+ J7 |www.csuchen.de$ v: @$ n  b- a  `; d* F8 Y
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
" A+ ?$ i& Y5 x( `0 {( T; X) l7 F0 I, z5 V8 D8 m0 a) B
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
, ]% `8 `' G: ?9 t# F' n  q0 T3 f, }8 K0 H0 d5 g3 G+ t+ E
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.