[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。人在德国 社区+ C% {8 p6 n3 p+ [  b; h
) T6 L! h: I% z! ?( ]
　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
, j8 M/ X) V" O3 ~5 ~/ Q; _+ Q* r; ]www.csuchen.de$ P4 k" Q; l1 I! d6 c
　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
- {( J* ?3 K, A" p3 h
  f7 b2 w& C& Z! M( I+ S　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
2 n9 t- d0 _! m3 j
# I1 e! z- U2 h: ~6 k0 SJesus could turn water into wine, but he certainly didn't drink Coca-Cola./ T$ c! _2 K* c% l" T

1 p* b5 t% K- P. Y$ H  `1 eAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.* N" k6 I9 s& y7 u
( K# _7 S( U8 L; ?5 H, e
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
# y, C7 U/ b0 A9 Z4 Y* m( v% |% }$ \
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.3 D  p, q# j0 R6 X% [! T$ T$ `

/ {) p" l8 G6 r“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
) ]3 Z& t7 o9 b0 u6 T, L; W* {6 M人在德国 社区
$ X: J0 K$ `. v! K/ G! R% x9 |$ M, h% RBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.