[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。1 n+ t8 ^& p% K( ?

, z7 ~* B7 g6 b( G! n( {% nwww.csuchen.de　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
! `" u: A0 e, pwww.csuchen.de2 k0 W0 ?% ^" M6 l$ B9 A, _
　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。( |7 A% d: U9 v+ {/ G2 }
6 k1 j0 s) I: q% Z
　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
% ~% e: I5 |1 i) J5 J) j$ _+ _- o: H( w
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.
3 ?2 e' f: |: R! }. ]6 k, V% M8 g
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.- D( Q+ j$ l, N  L" X

1 u, _  B4 P1 Q3 i+ FIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.www.csuchen.de1 L9 q4 L4 j' ]7 n, K( m

. e5 w$ C3 n+ r9 r6 @4 N4 R人在德国 社区Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
. K6 n, O& m9 `
. o% j" |: d2 P人在德国 社区“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
( h5 U3 l' a9 D7 e人在德国 社区# `; k: [  g$ m- |0 x, @
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.