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Small businesses now have more ways to engage users and monitor ad campaigns Twitter is beefing up its self-service ad platform to give smaller businesses more targeting and analytics tools to reach potential customers on the site.The changes are twofold. First, self-service advertisers will have a wider set of options at their disposal to target certain types of people on the social network. Second, advertisers will have access to Twitterrsquo advanced interface, which boasts deeper campaign controls and more detailed reporting and analytics data.The new features are currently available only to U.S.-based businesses, with international expansion to commence later this year, Twitter said Monday in a blog post. Twitterrsquo self-service ad platform has been available stanley cup to businesses since last March, but Mondayrsquo expansion follows recurring feedback from marketers, the company said. Two requests kept coming up: marketers wanted access to more robust targeting tools, as well as a pathway to all the bells and whistles of our advanced interface if they desired it,rdqu stanley cup o; said Ravi Narasimhan, Twitterrsquo revenue pr HydroJug oduct manager, in the blog post. Under the new targeting options, for instance, self-service advertisers can target users with the same interests as followers of @usernames. So a pro golf shop can target users who are similar to those who follow, say, @GolfDigestMag, @GolfChannel or specific professional golfers. Marketers can also sel Yixb CSOs Join Forces Against Cyberthreats
Free isnrsquo;t all itrsquo cracked up to be. At least according to free DNS service provider OpenDNS, which is unveiling on Monday a suite of paid services targeted at enterprise customers.The idea that the best price is zero is gaining popularity, thanks to the high-tech tome Free: The Future of a Radical Price. Author Chris Anderson makes a compelling argument that freebies and giveaways attract stanley canada customers, especially on the Internet.But with its announcement Monday, OpenDNS makes clear that its plan is to migrate from free consumer-oriented DNS services toward paid, profit-making products used on enterprise networks. Our plan is to transition into the enterprise following the Google stanley uk model, says David Ulevitch, founder and CTO of OpenDNS. Google did this with Gmail. First they had Gmail, then they had Gmail for pay, and now they have a complete office suite Google Apps. Our evo polene store lution is similar. We have a free consumer service.. We invented and pioneered the idea of DNS with integrated security. Now wersquo;re turning that into a paid enterprise service.OpenDNS is a venture-funded start-up with 15 million users of its free recursive DNS service. These users include consumers, schools and some businesses, which use OpenDNS to allow their employees to browse the Web. OpenDNS says it is handling more than 17 billion DNS queries per day with this service.One advantage of OpenDNS is that it bundles Web content filtering with its DNS |
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发表于 2026-1-23 22:43
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