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意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。www.csuchen.de, S& C1 i% l+ O$ `
\ O0 s$ c" t! Z+ ^1 D 这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。" @6 w2 `9 e* }) f
4 E! A/ J5 E6 d* [9 O+ }, i1 ~ 意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。. Z1 t9 C& L" N9 ]% }# S6 J" G
- _6 @: {; r. ?# V% L& O 但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
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! k: p! e3 R6 P# }Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.
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At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.0 z) N' Q, N9 h. J
* A3 L" k8 f/ a& a' }$ Z3 J pwww.csuchen.deIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.+ _) q1 I: J0 k' E* @. y2 b+ W! ^
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Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
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“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper. |
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发表于 2007-4-6 13:15
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