[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
# O$ m0 ~& @. t; i人在德国 社区% k- `5 T! H* C5 ^! r% Y
　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。* Y3 e4 ~* D. H& D6 L6 s7 O

$ \. a: U9 B  L% H+ @2 W4 G) c6 Xwww.csuchen.de　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。人在德国 社区) l/ n* J% s. n! v4 t! y
! G+ v1 a6 F4 M# R( i
　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
. @& k- N# o' N: }5 l* k$ B人在德国 社区
- p( O' @0 d8 E7 _* C9 T8 \Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.
4 g3 j9 {7 {  H+ y, D+ i人在德国 社区9 \! ^1 O3 _. o; _
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
) A9 I9 J; D. r, h5 S% o
  A. p- Q* p, H5 j$ VIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
8 c$ N4 p$ |9 i) {www.csuchen.de
( n+ _- z% z9 ?) F3 z  kCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
' G  j* u2 L5 v' f8 R- _0 n4 G
; k8 @' e0 T7 {/ z" c8 ]/ \“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”人在德国 社区2 x% L: q% n! z

( H- f2 G7 T) q, x" v' Y! c# XBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.