[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
' ?- C: c+ g0 Y
0 a5 j& u. ?' q2 `4 p4 n　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。6 Z+ ]! K, ^' g6 k
人在德国 社区8 ?6 L9 Q/ A% P: I
　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
( U  ^% \0 L  G% o: \
. _! J8 S& N: p; @' b5 U　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。  a8 E8 b4 v0 l7 n( H' e2 E" I
www.csuchen.de* ]; Z# }1 A5 {( O
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.$ U0 \6 d2 H% n; t$ T7 G

- }7 T2 s' b% G& ?: ~At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
# k, G( ^4 H3 C0 [; H9 Y- s$ z/ D' Q/ B0 m" y+ S
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
# w' V$ r- l9 b) t5 u$ w4 d$ {) `% W1 @$ h6 y' s* b! ?
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous." k$ D5 C% N8 f2 S( L8 M

, e/ K: i% e; |8 J$ F0 a“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
! F  i2 J, u- K, [2 ?
! S& o  U1 U" o! G8 a9 j0 h人在德国 社区But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.