[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。, Q$ \, E7 I- ~% T

; v! W0 }; Y7 U" b人在德国 社区　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。, `; [: I3 f3 k* w; G6 `: j3 R/ v6 X

, Q" j+ l& h1 i+ N. i5 ?* Rwww.csuchen.de　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。7 g5 h2 z1 F: a) _5 c

: o1 A: m3 e7 u' o( q6 T　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。: a, P. C) z1 k! P% y; v

) e: P; `/ ?* G, ]& @/ Y* l' [5 Dwww.csuchen.deJesus could turn water into wine, but he certainly didn't drink Coca-Cola.; b. A/ h. O0 |  y& q% U
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At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.1 l! d) [- ?: R- c$ U
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In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.www.csuchen.de4 q1 P! o* C" d/ V: _# r# \, o3 f2 |2 g& T
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Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
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“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
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7 ?. j8 @# p* v+ F& UBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.