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意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面,梵蒂冈教廷看了并没意见,反倒引起了可口可乐公司不满。
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这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况,传教期间,他在沙漠遇上男主角福特,还喝了罐装可口可乐。
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9 l: A6 B- O$ R) ? 意大利可口乐公司看到影片后,去函投诉,指不能接受电影公司未经授权使用其旗下品牌。
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7 y% C* D6 n8 d0 u 但该电影导演马拉蓬蒂说,这部电影在梵蒂冈上映时颇获好评,耶稣喝可乐一幕亦没引起教廷反感,并说电影凸显了耶稣是历来最伟大的传道人,可口可乐公司的反应让他难以理解。www.csuchen.de3 F; d3 S8 d) P" |5 B6 k& q
1 f7 D' @4 I% g0 mwww.csuchen.deJesus could turn water into wine, but he certainly didn't drink Coca-Cola.
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At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.人在德国 社区/ V% v9 l9 x& L: A
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In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.人在德国 社区3 l8 e% s2 b/ Y: F! U
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Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.www.csuchen.de/ y# j! j; e" [
) f7 H+ n1 q; f- c c: j+ _# twww.csuchen.de“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper. |
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